As the various facets of digital marketing continue to transform and develop , Search Engine Optimization (SEO) still serves as the foundation and core beating heart in the process of bringing organic traffic to a site. However, many might be surprised to learn that SEO is not a single faceted concept, it has different types that serve different purposes. In this blog post, we will discuss the three main types of SEO that encompass all aspects of web management. They are On-page SEO, Off-page SEO, and Technical SEO.
On-Page SEO
On Page SEO is the set of techniques and processes you apply to your website with the aim of improving positioning in the search engine results pages (SERPs) within that website’s pages. Such SEO works not only on the content, but also on the HTML source code of the page. The main aspects of On-Page SEO include:
Quality of Content: The creation of purposeful and meaningful content of high quality which arouses interest of the target audience. This implies extensive keyword research in order to target the right audience without guesswork.
Meta Tags: The careful placement of meta titles and meta description. These tags should pertain to the respective pages precisely and should carry important keywords which helps in increasing the number of clicks one receives.
Headings and Structure: Making the best use of headings H1, H2, H3 to arrange the content accordingly. This way, it assists the search engine in identifying how the information on the page is organized and the importance of each piece of information.
Internal Linking: Addition of links in the content that lead to other pages within the same website. This not only improves the navigation of users but also aids in the flow of page authority all over the website.
Image Optimization: Making sure that all the images have descriptive file names and alt tags to assist in the search engines as well as accessibility purposes.
Off-Page SEO
Off-Page SEO comprises all the measures and activities undertaken outside one’s website that may influence their position on the search engine. While it is less controllable than On-Page SEO, it is equally important in enhancing the site’s credibility and reliability. Off-page SEO strategies include:
Backlinks: Getting other authoritative associated websites to point to your website with links is one of the essential aspects of Off page SEO. In other words, a site with many quality backlinks helps build the site’s credibility rank with the search engine.
Social Engagement: Sharing your content on social networks which is not then focused on building backlinks but has an appealing nature and desires more interaction would also help promote SEO in a healthy way. There are chances high engagement would mean more backlinks and traffic.
Brand Mentions: even a brand mentioned without a link to it is adequate to build some authority for the brand over the web. You can also set up Google Alerts, which will inform you every time your brand is mentioned online.
Guest Blogging: Contributing guest posts to the popular websites within your field is an excellent way of reaching out to new potential clients and getting links pointed to your site too.
Technical SEO
When it comes to using a search engine, technical SEO is mostly the things that are not related to the content of your website. As far as SEO is concerned, this type focuses on the settings of the internal structure of the pages and the possibility for search engines to access them for indexing purposes. Core aspects of Technical SEO involve the following:
Site’s Loading Time: Site speed optimization is vital. A site that takes too long to load is often rejected by users leading to high bounce rates that are detrimental not only to the user experience but also to the searches.
Responsive Design: Imaginable transformations will not be enough as the number of users with mobile devices is on the rise; mobile optimization is a must and important aspect for SEO. Google employs mobile-first indexing, which implies that a website’s ranking and indexing will rely on the mobile version of your website.
XML Sitemap: After creating an XML Sitemap, it is important to submit it to search engine crawlers to aid in revealing the hierarchy of pages available on the website and the rest of its internal pages.
Robots.txt File: It is a simple text file that instructs search engines on what pages should be crawled and what pages should remain untouched. If used correctly, a robots.txt file will prevent search engines from crawling unnecessary duplicates and non-targeted content.
Secure Sockets Layer (SSL): Google uses this as a ranking signal along with several other things that indicate whether or not a website has an ssl certificate (https), which allows visitors to securely exchange information with the site owners.
Conclusion
For those who wish to improve their online presence and increase organic traffic, it is necessary to learn the three types of SEO which are On-Page, Off-Page, and Technical SEO. Though each has its own strategies and areas of concern, they are best applied together. An entire approach that involves all three types of SEO will not only increase your position in search engine results, but will also improve the quality of the services offered to your audience, strengthen their trust and, ultimately, increase sales.
Investing time and resources in all areas of SEO comes together to help build an online presence that is solid and everlasting. Enjoy optimizing!
Also Read: Can International SEO Efforts Be Enhanced with Rapid URL Indexer?